SimplySeries™
Simply Packaging

To capture the ever-evolving art of packaging design
and reveal its reflection of the times

Packaging is an indispensable part of life. It’s a silent means of one-way communication derived from the instinct to impress and catch attention. In a world where consumers are drowned in choices, high-impact packaging is simply capable of elevating the status of ordinary products, so as to project a long-lasting identity – allowing no more than a few seconds for end users to spot the product from the crowded shelf. ...read more

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BOOK SPEC:

 

240 pages
210 x 255mm
Released: November 2008
English edition

 

Full colour throughout
Soft cover with plastic jacket
ISBN 978-988-98229-5-8
Price: US$40.00