Simply Packaging

Availability: Out of Stock

Shop price:

USD$ 39.95

Editor: Victionary

Specs: 210 x 255 mm, 240 pp

Format: full colour, softcover with plastic jacket

Release date: November 2008

Language: English

ISBN 978-988-98229-5-8



Packaging is an indispensable part of life. It’s a silent means of one-way communication derived from the instinct to impress and catch attention. In a world where consumers are drowned in choices, high-impact packaging is simply capable of elevating the status of ordinary products, so as to project a long-lasting identity – allowing no more than a few seconds for end users to spot the product from the crowded shelf.


Simply Packaging, the third and final volume of the SimplySeries™ series, captures the ever-evolving art of packaging design and its reflection of the times. Examining the subject in 3 main sections, namely Brand Seduction (branding & identity), Lifestyle Stimuli (lifestyle products) and Gobbling Desires (for food & beverages), the title celebrates the hottest packaging designs from around the world!

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