Type for Type
Custom type solutions for identity design
Availability: In Stock
Specs: 190 x 255 mm, 300 pp
Format: full colour, hard cover
Release date: Oct 2019
ABOUT THE BOOK
Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike.