Zoom In Zoom Out

An exploration from design concept, format to visual impact

Availability: Out of Stock

Shop price:

USD$ 42.95

Editor: Victionary

Specs: 220 x 270 mm, 288 pp

Format: full colour, softcover

Release date: October 2006

Language: English

ISBN 13:978-988-98228-1-1
ISBN 10:988-98228-1-4


Human always looks for beauty, it is like an instinct that we have. So being able to attract audience is now a key or even the only consideration when creating/designing. But it is hard to find the definition of beauty, so how do we know the designs are appealing to the public? Zoom In Zoom Out is a series of commercial references that aim to broaden reader’s vision to interpret designs in a different manner.


This title is broken down into three core components and provisions— design concept, format and visual impact. It showcases the skill and versatility of our best contemporary designers, covering the areas of editorial, identity, promotion and packaging design, and which falls into a wide range of disciplines, such as food and beverage, beauty and fashion, music production, etc.

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